Produkte zum Begriff Marketing:
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Marketing
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. This edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Preis: 53.49 € | Versand*: 0 € -
Facebook Marketing: Designing Your Next Marketing Campaign
The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results! In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success. Coverage includes • Learning from the pioneers and avoiding beginner’s mistakes • Developing a winning Facebook marketing strategy • Establishing a presence that starts working fast and grows with you • Designing Facebook ads that drive more clickthroughs at lower cost • Using Facebook Connect and Live Stream Box to reach customers outside Facebook • Monitoring what customers are saying about you in real-time • Communicating more powerfully with widgets and Apps • Addressing privacy concerns • Building communities that promote loyalty and innovation • Using Sweepstakes and other traffic builders • Mastering advanced Facebook marketing tips, tricks, and hacks • Preparing for the future of Facebook
Preis: 10.69 € | Versand*: 0 € -
Marketing Management
For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University—one of the world's leading scholars in behavioral decision-making—as a new coauthor. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Preis: 53.49 € | Versand*: 0 € -
Marketing Research
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.
Preis: 77.67 € | Versand*: 0 €
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Ist Marketing Werbung?
Nein, Marketing ist nicht nur Werbung. Marketing umfasst eine breite Palette von Aktivitäten, die darauf abzielen, Produkte oder Dienstleistungen zu fördern und zu vermarkten. Dazu gehören Marktforschung, Produktentwicklung, Preisgestaltung, Vertrieb und Kundenservice. Werbung ist nur ein Teil des Marketingprozesses.
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Was ist Affiliate-Marketing-Werbung?
Affiliate-Marketing-Werbung ist eine Form des Online-Marketings, bei der Unternehmen mit Website-Betreibern zusammenarbeiten, um deren Produkte oder Dienstleistungen zu bewerben. Die Website-Betreiber platzieren spezielle Affiliate-Links auf ihren Seiten, über die Besucher auf die Website des Unternehmens gelangen. Wenn ein Besucher über diesen Link etwas kauft oder eine bestimmte Aktion ausführt, erhält der Website-Betreiber eine Provision. Diese Art von Werbung ist für Unternehmen kosteneffizient, da sie nur im Erfolgsfall zahlen müssen.
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Wo kann Affiliate-Marketing-Werbung platziert werden?
Affiliate-Marketing-Werbung kann auf verschiedenen Plattformen platziert werden, wie zum Beispiel auf Websites, Blogs, sozialen Medien, E-Mail-Marketing-Kampagnen oder auch in mobilen Apps. Es ist wichtig, die Zielgruppe und die passende Plattform für die Werbung zu berücksichtigen, um die besten Ergebnisse zu erzielen.
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Was sind die entscheidenden Elemente einer erfolgreichen Marketing-Kampagne?
Die entscheidenden Elemente einer erfolgreichen Marketing-Kampagne sind eine klare Zielsetzung, eine zielgruppengerechte Ansprache und eine konsistente Markenkommunikation. Zudem ist eine gezielte Auswahl der richtigen Kanäle und eine kontinuierliche Erfolgsmessung entscheidend für den Erfolg einer Kampagne. Eine kreative und innovative Herangehensweise sowie eine gute Planung und Umsetzung sind ebenfalls wichtige Faktoren für den Erfolg einer Marketing-Kampagne.
Ähnliche Suchbegriffe für Marketing:
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Marketing Research
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students and an instructor's manual including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Preis: 53.49 € | Versand*: 0 € -
Marketing Communications
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. Pearson, the world’s learning company.
Preis: 53.49 € | Versand*: 0 € -
Marketing Communications
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. Pearson, the world’s learning company.
Preis: 53.49 € | Versand*: 0 € -
Marketing Metrics
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction.This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and moreApply web, online, social, and mobile metrics more effectivelyBuild models to optimize planning and decision-makingAttribute purchase decisions when multiple channels interactUnderstand the links between search and distribution, and use new online distribution metricsEvaluate marketing's impact on a publicly traded firm's financial objectivesWhatever your marketing role, Marketing Metrics will help you choose the right metrics for everytask--and capture data that is valid, reliable, and actionable.
Preis: 47.07 € | Versand*: 0 €
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Was ist der Unterschied zwischen Marketing und internationalem Marketing?
Marketing bezieht sich auf die Aktivitäten, die ein Unternehmen unternimmt, um seine Produkte oder Dienstleistungen zu fördern und zu verkaufen. Internationales Marketing hingegen bezieht sich auf die spezifischen Marketingstrategien und -taktiken, die ein Unternehmen einsetzt, um seine Produkte oder Dienstleistungen in verschiedenen Ländern und Kulturen zu vermarkten. Es beinhaltet die Anpassung der Marketingbotschaft, der Vertriebskanäle und der Kommunikationsmittel an die Bedürfnisse und Vorlieben der Zielmärkte im Ausland.
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Was ist der Unterschied zwischen Marketing und Werbung?
Marketing ist ein umfassender Prozess, der die Identifizierung, Ansprache und Bedürfnisbefriedigung von Kunden umfasst. Es beinhaltet die Planung, Entwicklung und Umsetzung von Strategien, um den Markt zu analysieren, Produkte oder Dienstleistungen zu positionieren und Kundenbeziehungen aufzubauen. Werbung hingegen ist ein Teil des Marketingprozesses und bezieht sich auf die gezielte Kommunikation von Botschaften über verschiedene Medien, um das Bewusstsein für ein Produkt oder eine Marke zu schaffen und den Verkauf zu fördern.
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Ist Musik in der Werbung Marketing oder Manipulation?
Musik in der Werbung kann sowohl als Marketinginstrument als auch als Manipulationstool betrachtet werden. Auf der einen Seite kann Musik dazu dienen, eine positive Stimmung zu erzeugen, die Aufmerksamkeit des Zuschauers zu gewinnen und das Produkt oder die Marke positiv zu präsentieren. Auf der anderen Seite kann Musik auch dazu verwendet werden, Emotionen zu manipulieren und den Zuschauer dazu zu bringen, impulsiv zu handeln, ohne rational zu überlegen. Letztendlich hängt es von der Absicht und dem Einsatz der Musik in der Werbung ab, ob sie als Marketinginstrument oder als Manipulation betrachtet wird.
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Ist Musik in der Werbung Marketing oder Manipulation?
Musik in der Werbung kann sowohl als Marketinginstrument als auch als Manipulationsmittel betrachtet werden. Auf der einen Seite kann Musik dazu beitragen, die Aufmerksamkeit der Zuschauer zu gewinnen und positive Emotionen zu wecken, um das Produkt oder die Marke positiv zu beeinflussen. Auf der anderen Seite kann Musik auch dazu verwendet werden, die Zuschauer zu manipulieren, indem sie bestimmte Emotionen oder Assoziationen hervorruft, um den Kaufanreiz zu erhöhen. Letztendlich hängt es von der Absicht und dem Einsatz der Musik in der Werbung ab, ob sie als Marketinginstrument oder Manipulation betrachtet wird.
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